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The Power of Publicity

News stories   featuring your company in a positive light are cheaper than ads. They can encourage a groundswell of word-of-mouth publicity.   Media attention can be used to enhance your website, be re-posted on you blog, shared in social media and added to your annual report.          

The Media Needs You! As the media expands beyond print into online, social and now mobile formats, their need for fresh content and news stories increases. This is good news for you. These media outlets are continually seeking sources to interview and write about. This is where you come in. It also means that there are more opportunities to leverage publicity and get more exposure in the different types of media.

Instant Expert Status

When you get quoted or featured in the media, it instantly bestows expert status on you.   In addition, you get massive exposure for you, your company and products, all at no further cost to you. This new audience sees you in an elevated status – a leader in your industry or niche. The best part is that they expect to pay more for your products or to work with you.

Reputation Means Everything

Good reviews can fuel positive word of mouth and generate referral traffic like you’ve never seen!

We can help you repair existing damages, clear your reputation, safeguard against negative comments and protect your brand  and business. It has never been easier for potential customers to find out what others think about your business. This is both good and bad (depending on what people find).

As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they find and read online. In fact, a recent Nielsen study shows that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s feedback from total strangers!

According to Nielsen’s summary of their poll data, recommendations from personal acquaintances and opinions posted by consumers online are “the most trusted forms of advertising.”

With Our Massive Publishing Distribution Network...

You'll Harness The Power of Publicity

Whether it is positive or negative in tone, most of the content about your business that is available online is not even being created by you anymore! Consumers are critics and publishers now. They all carry tiny “printing presses” in their pockets!

To be sure, businesses have always relied on their reputation. But the stakes are even higher today because of how easy it is for consumers to find information about  your company or business before they buy. What’s more,  negative reviews can get lodged in the search results, hanging like an anchor around your neck and dragging down sales.

With Merchant's Arena, you'll gain:

  • Instant Expert Status
  • Prestige
  • Increased Visibility
  • Media Mentions
  • Higher SEO Rankings
  • Third Party Credibility

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